Hiring
a professional to write your marketing brochure
is an important investment in a marketing piece
that you will use to sell your product or services
repeatedly. High quality copy with substantial information
must accompany great design. Together, they equal
longevity and money wisely spent.
investment
•
quality
•
longevity
Effective
writing inspires a response from your reader. Because
of our intuitive understanding of how people respond
to language, we distill the essence of what you
want to communicate and create a message that positively
influences your audience.
distill
•
communicate
•
respond
Brochures
leave a tangible impression on the people who read
them. Leave your clients with a positive impact
that endures.
Excavate
before you Create
Ask yourself . . .
What is the purpose of my company's brochure?
Who is my audience?
How do my marketing pieces support each other?
Do
. . .
Know your audience
Provide just enough information to entice
your clients to call
Be specific about what you do and use examples
Use words that are appropriate to your audience
and reduce jargon
Don't
. . .
Overcrowd your brochure,
great design is just as important as great
writing
Use four words when you can use one
